Developer Turned Digital Entrepreneur
Where authenticity meets digital innovation
Building meaningful brands that connect with real people. Combining 13+ years of development expertise with straightforward digital marketing solutions that work.
ROOTS & EXPERTISE
Farm-raised in Alberta, I learned early that honest work and genuine connections matter most. Today, I bring that same authenticity to digital spaces, building brands that reflect real values and serve real people.
My journey from front-end development to digital marketing wasn’t just a career shift – it was a natural evolution of my desire to create meaningful digital experiences. With over a decade of expertise in web development and UX design, I understand both the technical and human sides of digital success.
When I’m not crafting digital solutions, you’ll find me behind the lens, capturing Alberta’s breathtaking landscapes. My landscape photography is more than a hobby – it’s where my love for visual storytelling and natural beauty intersects.
CAROLINE
MY BRANDS
Each brand represents a unique vision, built with purpose and represents a stage in my life.
CORE CAPABILITIES
DEVELOPMENT & TECHNICAL
- Front-End Development
- WordPress & CMS Development
- Email Development
- Technical SEO
- Website Security
- Performance Optimization
DESIGN & USER EXPERIENCE
- UX/UI Design
- Information Architecture
- Wireframing & Prototyping
- User Journey Mapping
- Accessibility Standards
- Visual Design Principles
DIGITAL MARKETING
- Google Ads Management
- Google Analytics
- Email Marketing
- Social Media
- Digital Marketing Strategy
CREATIVE
- Landscape Photography
- Adobe Creative Suite
- Visual Storytelling
- Content Creation
- Digital Asset Management
- Project Documentation
BRAND DEVELOPMENT
- Multi-Brand Management
- Visual Identity Development
- Brand Voice & Messaging
- Brand Guidelines Creation
PHOTOGRAPHY
Through the lens of my camera, I find myself capturing more than just images – I’m preserving moments of raw beauty in Alberta’s vast landscapes. Photography isn’t just a hobby for me; it’s my way of sharing the simple yet profound connection between nature and human experience. From misty mountain mornings to golden prairie sunsets, each shot tells a story of adventure, solitude, and the untamed spirit of the outdoors.
